WHAT WE DO

Working at the intersection of music and tourism, Wagner Marketing specializes in creating experiences and producing content that inspires movement.

We pride ourselves on long-standing relationships within the creative community, industry associations, vendors we work with and clients we serve.

WHO WE ARE

After spending nearly a decade leading marketing for Ryman Auditorium and seven years as Assistant Commissioner Marketing (CMO) of the Tennessee Department of Tourist Development, Brian Wagner founded Wagner Marketing.

During his tenure at the Ryman, the venue dramatically increased the number and diversity of concerts it presented, and reinvented its daytime tour experience. The Ryman's ascent mirrored that of Nashville as it was recognized as Pollstar's Theatre of the Year six years in a row along with awards from the CMA, ACM and IEBA as Music City became, "It City".

In his role at Tennessee Tourism, Wagner oversaw the reorganization of the marketing team and oversight of its agency of record VMLY&R. Under his leadership, campaign projects for, "The Soundtrack of America. Made in Tennessee" brand such as Live from Tennessee, Snap Your Way In, Laugh Tracker, For the Love of Tennessee, Six Degrees to Tennessee and The Colorblind Viewer earned top advertising industry nods including multiple Cannes Lions, Clios, AME Award, Effies, Super Reggie and U.S. Travel's Mercury Awards.

Our nimble team draws from Wagner's vast network of talented designers, musicians, photographers, production companies, researchers, tech, media vendors and more. We are passionate about creating exceptional experiences for our clients and their customers that lead to long-lasting relationships.

CLIENTELE

SERVICES