WHAT WE DO

Working at the intersection of music and ​tourism, Wagner Marketing helps clie​nts leverage data to create experienc​es and cont​e​nt that inspires.

We pride ourselv​es on long-standing relationships within the ​creative community, industry associations, v​endors we work with and​ clients we serve.

WHO WE ARE

After spending nearly a decade leading marketing for Ryman Auditorium and seven years as ​Assistant Commissioner Marketing (CMO) of the Tennessee Department of Tourist Development, ​Brian Wagner founded Wagner Marketing.

During his tenure at the Ryman, the venue dramatically increased the number and diversity of ​concerts it presented, and reinvented its daytime tour experience. The Ryman's ascent mirrored ​that of Nashville as it was recognized as Pollstar's Theatre of the Year six years in a row along with ​awards from the CMA, ACM and IEBA as Music City became, "It City".

In his role at Tennessee Tourism, Wagner oversaw the reorganization of the marketing team and ​oversight of its agency of record VML. Under his leadership, campaign projects for, "The ​Soundtrack of America. Made in Tennessee" brand such as Live from Tennessee, Snap Your Way ​In, Laugh Tracker, For the Love of Tennessee, Six Degrees to Tennessee and The Colorblind Viewer ​earned top advertising industry nods including multiple Cannes Lions, Clios, AME Award, Effies, ​Super Reggie and U.S. Travel's Mercury Awards.

Our nimble team draws from Wagner's vast network of talented designers, musicians, ​photographers, production companies, researchers, tech, media vendors and more. We are ​passionate about creating exceptional experiences for our clients and their customers that lead ​to long-lasting relationships.

SERVICES